How To Write About Apple And Not Sound Like An Idiot
A great piece by Chris Rawson at TUAW:
So many bloggers (and an exponentially greater number of commenters) are used to seeing Apple as this grand dystopian force in their lives that literally everything the company does must have some mustache-twirling, villainous motivation behind it. That mindset is both sad and dumb.
Some other things to add to this post: Don’t ever say that Apple is pressured to make products like its competitors (especially Samsung). Don’t ever say that Apple cares about market share. Don’t say that “Steve Jobs wouldn’t have let ______ happen” for the next several years at least. If you do say those things, you have absolutely no idea what you’re talking about.
