The Tumblr Empire
But Tumblr is growing up, fast: the site expanded its user base by 900 per cent in the year to June 2011. In 2010, it served under two billion monthly page views; now, it generates about 14 billion, more than Wikipedia or Twitter. Its 36 million users so far have created 42 million posts each day — 13.5 billion in total. According to Nielsen, it was the UK’s second most popular social network or blog in the third quarter of 2011, with 229.6 million page views, trailing onlyFacebook. In September 2011, the company raised $85 million (£55m) from investors — a round that valued Tumblr at $800 million (£500m).
A fantastic piece by Wired on David Karp and the success of Tumblr. It feels good to be using the most innovative social blogging platform out there.
