Alex Heath • Blog

What’s The Deal With CloudApp?

You may have heard the twitter buzz over the new mac application from the nearly unknown company Interface Design called “CloudApp”. The reason I only say “new application” is because that’s all most really know about it. CloudApp has gotten most of it’s hype through their twitter- @getcloudapp. Their promotion of their beta app is unconventional to say the least. Instead of saying what their app does, they have shrouded it in mystery.

At first they released no information about their project. It wasn’t even in the beta testing stage yet when they started the twitter account. The sleek look of the logo and website coupled with the mystery and expectancy of what this app had to offer drove (and still drives) bloggers and tech enthusiasts on twitter crazy. The site promised that the app would change the way you work and interact with others on your computer. Instead of e-mailing or sending a file, you would “Cloud it”. Never before have I seen so many people so eager to try an app they know nothing about. And I can say I am one of those people.

Slowly but surely the creators built up the private beta release of the app on twitter till they slowly started giving out invites to the first people who had signed on. (following @getcloudapp automatically signs you up to test the beta) They are still continuing to give out invites selectively.

As people are being able to use the app it’s function has of course been revealed. The CloudApp website even posted an introduction article for testers. While the explicit function of the app is not revealed directly in the article; it can be inferred that it is a keyboard shortcut-triggered file sharing and hosting system.

While I am still waiting for my invite code (-_-), I’m following the app’s twitter for updates about the beta and how its doing.

I don’t have enough knowledge to pass judgement on it quite yet but CloudApp definitely looks like something to watch out for.